I lifted this from a page on tumblr.com. I just found it very interesting. It's actually an ad of sorts for some company. Well written...and it sort of addresses the value of the internet for the properly motivated.
The Strong Watchman
You have an inherent need to solve problems, visually and conceptually. There is enormous value in this, but you may be misplacing your talents.
The internet, at this time in history, is the greatest client assignment of all time. The Western world is porting itself over to the web in mind and deed and is looking to make itself comfortable and productive. It’s every person in the world, connected to every other person in the world, and no one fully understands how to make best use of this new reality because no one has seen anything like it before. The internet wants to hire you to build stuff for it because its trying to figure out what it can do. It’s offering you a blank check and asking you to come up with something fascinating and useful that it can embrace en masse, to the benefit of everyone.
Your press checks are bull**** Your personal logo is bull**** Your employer is bull**** Your studio is bullshit****
The market is handing you steak and you’re choosing the gristle. The market is handing you gold bullion and you’re taking the nickel.
As a designer, you enjoy building things for other people’s use. Your value is determined by the degree to which you can empathize with groups of people around a given topic. Historically, this relationship has required a large(r) company to act as mediator for the emotional mass-transaction. Companies provide you with an audience inasmuch as they have customers, and that’s enough for you because you just want to design stuff that solves stuff.
The internet kills all middlemen.
You now have direct access to the raw vein of popular attention. The pixels you’re pushing have a higher exchange rate than you’re giving yourself credit for*. No hounding client payroll, no selling other people’s stuff, no building other people’s wealth, no nephew’s cousins stepping in with the authority to change everything you’ve been working on.
If You Build It, They Will Come and Try It; and if you are keen enough to identify the opportunities that are being laid out before you by technology, then there is challenge and fulfillment and success to be had.
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Thanks!
The Strong Watchman
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